Iduna

Steps for Skin

Skin Quiz • 4 Mins

Not sure which formulas your skin needs?

Take our 4-minute quiz and we'll suggest a two-step routine to start with.

Take Quiz (4 min)
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1

Cleanse

Assuming Product Use; Otherwise, 3-7x / wk

  • Twice Daily, and After Makeup
  • Lift Buildup Without Stripping your Barrier or Nutrients - Feels Fresh
2

Hydrate

  • Restore Water Content
  • Water-Solubles, Humectants
  • Feels Soft, Flexible, Soothed
3

Moisturize

  • Oil-Soluble Layer
  • Should Support Barrier
  • Feels Smooth, Calm, Conditioned
4

Defend

  • Protect Progress from Exposure and Environmental Factors
  • Feel Protected, not Heavy or Greasy

A Guide, Not a Rulebook

These steps are just a foundation—make this routine entirely your own! Your skin is unique, so listen to what it needs.

I love combining the Hydrate and Moisturize steps together in my palms before applying, often blending the Defend step with them.

Find what works for you!

Build Your Iduna Routine

Select products across our 4 pillars: Cleanse, Hydrate, Moisturize, and Defend. Pick 3 or more products to automatically unlock a 5% Bundle Discount AND a Free $5 Lip Butter!

Your Routine

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Exfoliation Guide

Ditch the Scrubs: Avoid harsh, gritty scrubs (like walnut, apricot, sugar, or pumice). They are too rough for facial skin and cause redness and irritation.
Customize Your Schedule:
  • Normal / Dry / Sensitive skin: 1x / week
  • Oily / Congested / Combination skin: Exfoliate 2-3 times a week.
Go Gentle: Switch to mild liquid exfoliants (AHAs or BHAs) instead of physical scrubbing. They can dissolve dead skin cells without rubbing.
Tip: Always follow up with a good moisturizer to protect your skin barrier.

Use Code ROUTINE10 for 10% off your first set!